New social media guide for elected members
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#FollowMe2: a social media guide for elected membersThe Improvement Service (IS) has published an updated guide to social media for elected members.

#FollowMe2: a Social Media Guide for Elected Members has been produced by the IS and the National Communications Group, which represents communications staff in all Scottish councils. Written by communications expert Dan Slee, the guide is designed to provide an introduction to using social media for elected members new to it, plus advice on good approaches and strategies that can be used by all councillors.

The guide updates the original FollowMe social media guide, published in 2016, with information about newer social media channels such as TikTok and Nextdoor, tips on where to find different audiences, and suggestions for great content. It also contains advice on what to consider when first signing up for social media and how to engage effectively and safely online.

Download #FollowMe2: a Social Media Guide for Elected Members.