Ayr is located on the southwest coast of Scotland and is a popular tourist destination. However, parts of the town suffer from high levels of inequality, and much of North Ayr is in the 10% most deprived areas in Scotland. The town therefore met our programme criteria for support, and Ayr was the second Project Town to get underway in Phase 1 of the programme.
Ayr’s Steering Group, made up mostly of members from NHS Ayrshire and Arran, Police Scotland and South Ayrshire Council has met monthly since February 2022.
Susan Beattie, former Project Lead for Ayr, and Eleanor Crawford, former Community Link Lead for Ayr, both finished on the Programme in March 2024.
What has been the impact of the Shaping Places for Wellbeing Programme in Ayr?
Former Project Lead, Susan Beattie shares her thoughts in our first Impact Story for Ayr.
How has input from our Programme helped to refresh the Sustainability and Climate Change strategy? Read our second Impact Story for Ayr.
Ayr's Data Journey
The support from the Shaping Places for Wellbeing Programme began with our quantitative data exercise to identify the population groups of Ayr experiencing the most inequality, carried out with support from the Public Health Scotland Local Intelligence System Team (LIST). This is captured in a Quantitative Data Profile of the findings that allowed us to identify four main areas of impact around:
- People experiencing poverty with a focus on children
- People who experience a substance use disorder
- Premature mortality in those aged 15-44 years living in North Ayr
- Geographic split of life expectancy if living in North or South Ayr
We have shared our findings through:
- Quantitative data profile
- Quantitative data infographic, highlighting key areas of inequality
To understand residents’ experiences of the places they live, work and relax, our Community Link Leads aimed to bring this quantitative data to life by undertaking a qualitative data gathering exercise which was informal in its approach, and prioritised building relationships with third sector organisations and community groups, combined with desk-based searches. We have shared our findings through:
Read more about our data journey here.
Place and Wellbeing Outcome Briefings: Impact on Ayr's Community
We are putting together a series of useful briefing documents which explore the impact of the Place and Wellbeing Outcomes on the Ayr community. Our briefings below, which sit under the Place and Wellbeing Outcome themes, highlight the evidence behind each of the Place and Wellbeing Outcomes, and explore how this affects communities, organisations and practitioners in Ayr.
Resources
Ayr's Place and Wellbeing Assessments
Ayr has also undertaken a number of Place and Wellbeing Assessments:
- Wallacetown Housing Regeneration
- Sustainable Development and Climate Change Strategy Review
- Local Housing Strategy
- Accessible Ayr
Following each Place and Wellbeing Assessment a report is produced recommending how a more place based approach can be taken. If you’re interested in our approach, read Ayr’s Place and Wellbeing Assessment reports in full.
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Shaping Places for Wellbeing Programme
The Shaping Places for Wellbeing Programme is a joint delivery partnership between the Improvement Service and Public Health Scotland. This forum is for those interested in our work supporting the role of place to reduce inequality and improve the wellbeing of people and planet.
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Place Network
For those interested in the importance of place as a working approach to delivering national outcomes around improved wellbeing and inclusive growth.