The 'go to' organisation for Local Government improvement in Scotland

Whilst Fraserburgh was recently recognised for its regeneration work (Most Improved Place in Scotland 2021: SURF Awards), it currently has the lowest ranking of the Aberdeenshire intermediate zones based on the Scottish Index of Multiple Deprivation (SIMD), with one zone falling into the 10% most deprived in Scotland, (Fraserburgh Harbour and Broadsea) and so it therefore met our programme criteria for support.

Fraserburgh’s Steering Group is made up mostly of members from Aberdeenshire Council, NHS Grampian Public Health Team, Police Scotland, Aberdeenshire Health and Social Care Partnership, Fraserburgh Academy and NHS Grampian Alcohol and Drug Partnership and has met monthly since April 2023.

What has been the impact of the Shaping Places for Wellbeing Programme in Fraserburgh?

Project Lead, Laura Stewart shares her thoughts in just one of Fraserburgh’s Impact Stories so far.

Fraserburgh's Data Journey

The support from the Shaping Places for Wellbeing Programme began with our quantitative data exercise to identify the population groups of Fraserburgh experiencing the most inequality, carried out with support from the Public Health Scotland Local Intelligence System Team (LIST). This is captured in a Quantitative Data Profile of the findings that allowed us to identify four main areas of impact around:

• Mental health
• Poverty
• Substance use
• Police interventions

We have shared our findings through:

• Quantitative data profile
• Quantitative data infographic, highlighting key areas of inequality

To understand residents’ experiences of the places they live, work and relax, our Community Link Leads aimed to bring this quantitative data to life by undertaking a qualitative data gathering exercise which was informal in its approach, and prioritised building relationships with third sector organisations and community groups, combined with desk-based searches. We have shared our findings through:

• Community Link Lead report
• Visual summary of key insight from the report

Read more about our data journey here.

Fraserburgh's Place and Wellbeing Assessments

Fraserburgh has also undertaken a number of Place and Wellbeing Assessments:

• Beachfront Masterplan
• Aberdeenshire Health and Social Care Partnership Strategic Plan
• Fraserburgh Primary School Merger

Following each Place and Wellbeing Assessment a report is produced recommending how a more place based approach can be taken. If you’re interested in our approach, read Fraserburgh’s Place and Wellbeing Assessment reports in full.

Watch this video from Public Health Scotland to learn how our Programme has been implemented within Alloa and Fraserburgh, two of the Project Towns the Programme is working in.

Fraserburgh Project Lead

Fraserburgh Community Link Lead