What do we mean by iteration?
The model that we have developed recognises the complexities facing local government, both in understanding what the root causes are to understanding how to move things forward. Therefore the model takes an iterative approach, which simply means, that this is not a linear process following the steps (discover; define; develop; deliver) in sequence and you may find that you need to go back to a step and use a different tool or approach to gather more information or check in with participants about the ideas and how they might work towards the problem, issue or opportunity.
It's important that if you are leading the service design approach you take a flexible and adaptable approach to the work to ensure you are meeting the needs of the participants and designing something that will be fit for the future. As the lead, you should be constantly evaluating and sense checking the approach to ensure it will provide best value.
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The Scottish Approach to Service Design
The vision for the Scottish Approach to Service Design is that the people of Scotland are supported and empowered to actively participate in the definition, design and delivery of their public services (from policy making to live service improvement).
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The Double Diamond (Design Council)
The Double Diamond is a visual representation of the design and innovation process. It’s a simple way to describe the steps taken in any design and innovation project, irrespective of methods and tools used.