What is the develop stage?
Simply, it is about exploring a range of ideas on how to solve a clearly defined problem.
The stage itself focuses on exploring and generating ideas that could address the problem that has been defined and explored through the previous stages of discover and define.
This stage is very creative and provides the opportunity to think boldly and differently about how to address a problem. This stage wants those involved to move away from existing practices and processes and generate new possibilities to solving the problem.
Each stage in the model should build on the previous stage and develop is no different and should build on the creative ideas from the insights in the discover phase.
We know that the problems facing councils can be complex and one solution may not solve the problem so the goal for this stage is to consider all possibilities, and this may then create a mix of ideas that then can be used to solve a problem e.g. short term vs long term.
Why is this stage important?
This stage is important as it is about engaging with stakeholders to build a range of possibilities to solve the problem.
The importance of doing this stage with a range of stakeholders means that different perspectives will inform potential solutions so that the real needs of the customers can be met.
Co-creation is critical to the principles behind service design, it enables a shared ownership of the design process and in the discover stage allows for an inclusive approach to the solutions being developed to meet the needs of the community.
Tools you can use at this stage
This stage involves generating a range of ideas that address the problem. As with each of the stages in service design there are a range of tools and techniques you can use to do this. Some of the most common for this stage are;
The tools are explored in detail here.
How to overcome some of the barriers you may face in the develop stage
It's important to realise that the develop stage is not always easy, thinking creatively and differently can be challenging. Areas to consider to overcome barriers to thinking creatively would include:
- Understanding that the develop stage may not be complete after one workshop and may take time, likelihood is that this will be an iterative process. You may need to have multiple sessions, that look and feel different to ensure you have the time and space to think creatively and differently.
- Creating the right environment when approaching developing, ensure that participants know that there are no wrong answers, no matter how 'out there' ideas may be, this is an opportunity to explore ideas.
- There needs to be a degree of trusting relationships in place to ensure all participants voices can be heard. This is why it's important that participants are involved in all stages of the model.
- Working in local government we understand there can be barriers such as cost and complexities however, this stage in the process should try and park some of these barriers and it should be centred on a creative focus at this point.
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The Scottish Approach to Service Design
The vision for the Scottish Approach to Service Design is that the people of Scotland are supported and empowered to actively participate in the definition, design and delivery of their public services (from policy making to live service improvement).
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The Double Diamond (Design Council)
The Double Diamond is a visual representation of the design and innovation process. It’s a simple way to describe the steps taken in any design and innovation project, irrespective of methods and tools used.