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Data Journey

The process of developing a data profile for each Project Town involved the collection and analysis of both quantitative and qualitative data, then bringing this together into the decision-making process.

The highlighted inequalities from the quantitative data were always the starting point for the process and they were then further explored through the collection and analysis of qualitative data and community insight.

Below is a summary of how we collected and analysed of data, and what we produced. The full process is set out in more detail in the How to Guides.

Collection and analysis of data

1. Quantitative data collection and analysis

Public Health Scotland, the Programme delivery partner, provided analyst support from the Local Intelligence Support Team (LIST) to undertake the extraction and analysis of quantitative data from publicly available sources. They created profiles for each Project Town to identify those people most impacted by inequalities.

The data profiles were then further analysed by the Project Leads, along with the Steering Groups of each Project Town and input from wider stakeholders, to identify the key areas of inequality. The data supporting these key areas of inequality was distilled into an infographic for sharing.

We’ve detailed the full process we followed in the ‘How To Guide’. It provides a practical guide to the processes used so others can replicate it:

To find out more about our learning from the process you can read our blogs and impact stories:

2. Qualitative data and community insight collection and analysis

Our Community Link Leads used both a desk-based review and conversations with local representatives to gather qualitative data and community insight. They created a report through the qualitative data they collected within each of their Project Towns on the inequalities and highlighting the key issues in line with the Place and Wellbeing Outcomes.

A visual summary of this report (What we’re hearing in our communities) has also been produced for each Project Town for sharing.

We’ve detailed the full process we followed in the ‘How To Guide’, including our experience in capturing local qualitative data and narrative through engagement with local stakeholders and community organisations. It provides a practical guide to the processes used so others can replicate it:

To find out more about our learning from the process you can read our blogs and impact stories:

How we used the data

The data profiles were primarily used in our Place & Wellbeing Assessments and highlighted to our stakeholders the key areas of inequality within each town, to inform decision-making and identify how the plan, policy or proposal being explored would affect a place and the wellbeing of the people living there.

The report is insightful and powerful, and I think should be read (and acted upon) by anyone involved in delivering services to people in Alloa South and East in particular… I see a strong link between the quantitative data and the testimonies from lived experience that you have reflected in the report. I hope this report can be shared as widely as possible and is taken into account in key decision making.

– Grant Baxter, Planning and Building Standards Team Leader, Clackmannanshire Council

I think one of the key things for Ayr and what we have benefitted from is really the work of the LIST analyst and the profile that’s been produced is probably one of the best data sets that I’ve seen.

– Lesley Reid, Health Improvement Lead - South Team, Public Health Department, NHS Ayrshire and Arran

The benefits that I’m seeing the programme bringing is bringing people together that wouldn’t perhaps originally work together so closely, and it’s helped to breakdown those silos across the town and it’s really allowing us to implement the Place Principle a lot better, it’s much more effective.

– Emma Fyvie, Senior Manager Development, Clackmannanshire Council
Want to find out more? Get in touch with us

If the Shaping Places for Wellbeing place-based approach sounds like something you would like to know more about, please contact Irene Beautyman, Place and Wellbeing Partnership Lead, below. Alternatively, follow us on LinkedIn - Planning and Place-Based Approaches, to keep up to date with the Planning and Place-Based Programmes from within the Improvement Service, and X @place4wellbeing to recap on the Shaping Places for Wellbeing Programme’s journey.

Irene Beautyman

Irene Beautyman - Place and Wellbeing Partnership Lead

Phone: 07908 930763

Email: placeandwellbeing@improvementservice.org.uk